The Fruit and Vegetable Services Centre – Centro Servizi Ortofrutticoli (CSO) asked us for an app exploiting the potential of iBeacon Technology as an innovative form of in-store marketing. The App was launched at the Fruitlogistica 2015 trade fair in Berlin.
CSO is a cooperative company founded in 1998. Its members include not only producers but also companies in the whole chain, from packaging to processing machinery, to technologies and logistics. As part of the production promotion activities, CSO asked us to develop an app:
- publicising the new proximity marketing solutions to their members;
- promoting the five-year project funded by the European Union to incentivise the consumption of some kinds of fruit, called Fruitness.eu;
- enhancing the products the consortium handles with detailed information sheets, videos on harvesting and processing;
- entertaining users with targeted recipes. The App, available from iOS and Android stores in English, has updatable contents, a social sharing function and a favourites list.