About

AIRC, the Italian Cancer Research Association, needed to create an incisive, attractive communication targeting tweens aiming to fight smoking, share advice and provide updates on cancer research, connected in an edutainment mode.

We interpreted the client’s concept proposing an adventure platform, a particularly popular game mechanic among the target, created the character design and dark setting, integrated and illustrated the educational contents sheets to adapt them to young users.

These contents are a valid support also for educators working on awareness raising projects in schools.

The App is available on desktop, iTunes, Google play and Windows phone.

Landing page.

Deliverables

character design, game design, UI and animation, multi-platform software, league table DB.

Results

Joint second place MEDIASTAR prize – social campaigns.
First place, MEDIASTAR prize – on Line ADV No Profit Category.

 

Cliente:

Associazione Italiana Ricerca Cancro

Versione:

iOS , Android, Windows Phone, Web

Device:

tablet, smartphone

Lingue:

italiano

Download:

free

Funzionalità:

gioco platform a scorrimento su più livelli con schede di approfondimento didattiche e classifiche

Tecnologia:

AIR