Apoteca Natura, the network of pharmacies specialising in Aboca natural products, needed to engage its customers with a range focusing on prevention.
We designed a Gamification project stimulating users to discuss the issues of health and a healthy lifestyle, by developing an App game with a trivia mechanism based on quizzes and challenges between random users or Facebook and Twitter friends.
The “challenge” function is made viral by the social network and the chat helps to develop the community. Ordinary players can also test their skills against actual Apoteca Natura pharmacists to gain higher scores.
The App has a custom CMS and incorporates a chat service, with users registering and logging on, the creation and launching of challenges, reports on challenge scores, profile status and league tables.
CMS custom; App for iOS and Android.
App Store Italia selection, August 2015, among the “Best new apps”