About

Laterlite, Italy’s leading manufacturer of expanded clay, wished to update its digital image by developing the websites Leca, Centrostorico and Laterite ensuring full visibility for the brands’ wide range of products.

By analysing the needs of Laterite’s targets, we identified solutions for accessing the detailed product sheets starting from interactive info-graphics showing the needs and proposing the appropriate products.

We developed custom mobile templates for “rapid” use from mobile phones and an app to download all the documentation necessary for using the products onto tablets/smartphones.

Deliverables

CMS and web sites, mobile sites, App CMS and App for iOS and Android.