About

RoadHouse, Italy’s top steakhouse, wanted to multiply its contacts and increase brand awareness using as-yet unexperimented media. We created a game design suitable for the target and aiming to enhance the product to the full, we studied an original character for Matteo Tassi, the voice for the game feedback and the title of the TV formal and the App, implementing a mechanic developed on several levels, in which the advanced levels can be opened only by entering a code distributed at the restaurants.

Along with the App a post-launch prize competition was also developed.
The App is distributed on iTunes, Google play and Amazon.

Results

Over 30,000 downloads in six months.
The app developed combined the RoadHouse brand with Coca-Cola as a co-branding initiative and has become an on-site communication support in the restaurants.

Deliverables

Character design, game design, UI and animation, multi-platform software.

 

Cliente:

Labirinto per RoadHouse Grill

Versione:

iOS e Android

Device:

tablet, smartphone

Lingue:

italiano, inglese

Download:

free

Funzionalità:

arcade con classifiche e partecipazione a concorso a premi

Tecnologia:

Corona