“Per Nudgification intendiamo i progetti che sfruttano logiche  digitali e non della gamification per introdurre, divulgare e rendere efficaci campagne ispirate alle Teoria dei nudge (cit. Nudge: La spinta gentile –Nudge: Improving Decisions about Health, Wealth, and Happiness-  saggio di Richard H. Thaler e Cass R. Sunstein.)”

By Nudification we mean projects that exploit the logic of gamification, inspired by Nudge Theory (Nudge: Improving Decisions about Health, Wealth, and Happiness – essay by Richard H. Thaler and Cass R. Sunstein to introduce campaigns and improve dissemination and effectiveness).