THE ONLY WAY

TO DO GREAT WORK

IS TO LOVE

WHAT YOU DO.

– SJ

WHO WE ARE

Melazeta is the digital agency founded in 1998 with offices in Modena and Milan.

The focus has always been digital branded entertainment because Melazeta has always firmly believed that engagement is the main boost for marketing, loyalty and education.

Designing and creating ludic environments and game based contents for over 17 years, it is able to make the most of gamification theories, translating them into multichannel deliverables. Constant R&D focuses on how to merge the physical and the virtual, in technological and creative terms, in the best possible way.

An in-house team of expert designers, developers and animators has created over 600 online and FB games, around 60 apps for iOS and Android devices, Virtual Reality, Augmented Reality applications for totems and motion graphics videos with exclusive characters. Our projects include but are not limited to games for Magic-kinder.com Mpg Ferrero, games for Violetta and Topolino.it Disney, Geox Kids, the tool MyPanini, and the Rainbow Winx apps, as well as the “Serial Griller” game app.

MISSION

A pioneering company in its field, made of motivated people developing their own innovative skills with determination, responsibility, mutuality, pro-activeness and passion, working as a team to create technological creativity solutions that stand out on the Italian new media market, consolidating satisfied customers who are certain of working with a loyal, responsible and concrete partner able to guarantee their success in the new media.

HISTORY

Melazeta [the CMD+Z of early mac users ;-)] was founded in 1998 as a young and innovative Startup by 4 partners.
The company is managed by 2 founding partners Marcella Albiero and Lara Oliveti.

Managing-Planning-Design

  • Coolness 48%
  • Geekness 72%
  • Crafting 100%

Development

  • Coolness 15%
  • Geekness 97%
  • Crafting 81%

Creativity

  • Coolness 86%
  • Geekness 73%
  • Crafting 56%

17 Years

of Digital brand Entertainment

600 Games

created for different targets and areas

60 Apps

iOS and Android