AIRC, the Italian Cancer Research Association, needed to create an incisive, attractive communication targeting tweens aiming to fight smoking, share advice and provide updates on cancer research, connected in an edutainment mode.
We interpreted the client’s concept proposing an adventure platform, a particularly popular game mechanic among the target, created the character design and dark setting, integrated and illustrated the educational contents sheets to adapt them to young users.
These contents are a valid support also for educators working on awareness raising projects in schools.
character design, game design, UI and animation, multi-platform software, league table DB.
Joint second place MEDIASTAR prize – social campaigns.
First place, MEDIASTAR prize – on Line ADV No Profit Category.