Melazeta is the digital agency founded in 1998 with offices in Modena and Milan.

The focus has always been digital branded entertainment because Melazeta has always firmly believed that engagement is the main boost for marketing, loyalty and education.

Designing and creating ludic environments and game based contents for over 17 years, it is able to make the most of gamification theories, translating them into multichannel deliverables. Constant R&D focuses on how to merge the physical and the virtual, in technological and creative terms, in the best possible way.

An in-house team of expert designers, developers and animators has created over 600 online and FB games, around 60 apps for iOS and Android devices, Virtual Reality, Augmented Reality applications for totems and motion graphics videos with exclusive characters. Our projects include but are not limited to games for Magic-kinder.com Mpg Ferrero, games for Violetta and Topolino.it Disney, Geox Kids, the tool MyPanini, and the Rainbow Winx apps, as well as the “Serial Griller” game app.


A pioneering company in its field, made of motivated people developing their own innovative skills with determination, responsibility, mutuality, pro-activeness and passion, working as a team to create technological creativity solutions that stand out on the Italian new media market, consolidating satisfied customers who are certain of working with a loyal, responsible and concrete partner able to guarantee their success in the new media.


Melazeta [the CMD+Z of early mac users ;-)] was founded in 1998 as a young and innovative Startup by 4 partners.
The company is managed by 2 founding partners Marcella Albiero and Lara Oliveti.