Industries

At Melazeta, we believe that engagement, training, and communication can be transformed into extraordinary and measurable experiences. We work across a variety of sectors, applying our knowledge of games, gamification, extended reality (XR), animation, and design to solve complex problems, engage audiences, and achieve ambitious goals.

Every industry has its own unique challenges, and we provide customized solutions to overcome them. Discover how Melazeta's approach can make a difference in your industry.

If you're building a partnership and looking for a technology partner, contact us and find out if we can help.

HR, Selection, and Training

In the HR world, rapid onboarding, synergy between skills and roles, engaging e-learning, and effective talent selection are no longer unattainable goals. At Melazeta, we have developed ad hoc products to meet these challenges:

• FairSkills: the platform for comprehensive management of corporate training, knowledge transfer, and capacity building. A customizable system, integrated with AI and gamification, for effective learning paths and the collection of corporate know-how for effective transfer.
• Competence Games: Archipelago and ClusterMind: Two games with validated results, for assessing soft skills and recruiting.
• Detective Exit Game: a format that transforms learners into protagonists of an adventure, making corporate training a memorable and lasting experience.

Entertainment & Gaming

Entertainment and gaming require engagement that goes beyond the individual product. At Melazeta, we believe in transmedia, understood as the ability of a brand or story to expand and enrich itself across different platforms, from classic mobile games to the new frontiers of the metaverse and physical events.

1. Mobile Games and Branded Content - we have developed and published numerous successful titles on the App Store and Google Play. We have worked with prestigious licenses such as Rainbow® (Winx Party®, World of Winx®, 44 Cats®) and created original titles that have achieved recognition and prominent positions.
2. Branded Experiences on Roblox - we bring your brand to the heart of the metaverse, creating personalized experiences and games on Roblox to connect with millions of digital natives in an authentic and lasting way.
3. Games for Events - we offer interactive gaming solutions for trade shows, corporate events, and demonstrations, transforming every occasion into a unique and memorable experience. From AR spectacles to interactive carpets, we guarantee unprecedented visibility and engagement.

Culture, EdTech, and Nonprofit

At Melazeta, engagement is synonymous with culture, education, and social impact. We've worked on hundreds of projects in fields such as Cultural Heritage, EdTech, and Nonprofits, always with the target user at the center of the design.

1. Cultural Heritage - we create mobile and web apps with immersive storytelling, games, and geolocalized AR experiences to promote special locations, museums, or historical sites.
   Projects - Giardino Giusti, International European Sculpture Park, UNESCO, WunderBo, and Metamorphosis Villæ
2. EdTech - we create comprehensive digital educational programs, enriched with gamification to ensure high levels of student engagement and attention. Related Projects: Viva la Frutta, No Signal - Marconi the Game, Change Game
3. Nonprofit and Healthcare - We address even the most difficult topics (rare diseases, bullying, violence) clearly and sensitively, using a game-based approach that has proven extremely effective in informing and promoting positive behavioral change. 
   Projects: Do not it San Patrignano, Youth for Love, Oshroad, La salute la sai

Marketing & Loyalty

Gamification and Extended Reality (XR) experiences are your allies in standing out in modern marketing. At Melazeta, we use these technologies to:

• Boost engagement and build brand awareness.
• Create interactive product demonstrations and educate customers.
• Collect valuable data on user behavior.
• Build audience loyalty and create immersive and memorable narratives.

These technologies offer innovative ways to connect with your audience, create meaningful interactions, and measure the ROI of your campaigns.
Projects: Miamo, Rollinz 2.0

European Projects

Melazeta has been a partner in several European projects. With our expertise as a technology partner and game developer, we help develop and enhance the proposition, structuring projects based on custom platforms with XR and AI integrations for:

• Training, incentive, and loyalty environments.
• Educational tools for school and preschool targets.
• Social Impact projects supporting activities promoted by the European Union.
• Healthcare and Mental Health

Related Projects: ECCI - Escape Climate Change Initiative, SMART & STEAM VET, The Great Beauty of Europe - Mobile Up for Inclusion