Gamification takes user engagement to the next level: every brand wants an engaged user. Whether it's applied games, serious games, casual games, or Roblox games, the rules of engagement are the same, but they must be applied strategically based on the target audience and the brand's objectives.
Games & Gamification
Game is the language of digitally native generations (14-45 years old), with a high capacity for engagement and enjoyment.
Gamification e Nudgification
en - "By Nudgification, we mean projects that exploit digital and non-gamification logic inspired by Nudge Theory to introduce campaigns and improve dissemination and effectiveness."
(quote - Nudge: Improving Decisions about Health, Wealth, and Happiness – essay by Richard H. Thaler and Cass R. Sunstein).
Lara Oliveti – CEO di Melazeta srl 15/09/2020 - TEDxFormigine 18-11-2023
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