MIAMO - Casual Games, Contest
Brand engagement initiative based on a series of advergames integrated into a lead generation and promotion strategy to foster brand loyalty and the growth of the MIAMO community, while also incentivizing e-commerce sales.
The advergames offered combine popular game mechanics with product placement of iconic MIAMO products, which become the protagonists of the game: a concrete example of how gamification can become a strategic tool for promoting products, building relationships, and generating value.
Client: MEDSPA
Type: Lead generation funnel combined with advergames. The funnel is structured in three phases:
- Lead Generation – Access via a banner on the MIAMO website and an initial data collection form.
- Engagement – Simple and engaging gameplay with various mechanics, with increasing difficulty to strengthen brand loyalty.
- Conversion – Discount code at the end of the game to encourage online purchases.
Objective: provide customers with an easy-to-access and use tool to promote e-commerce purchases, acquire new leads, and strengthen the community program.
Target: Brand Customers and Leads
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