Apoteca Natura - Do You Know Your Health?
The dissemination of the principles of well-being and healthy lifestyles as a vehicle for brand awareness and training activities for the Apoteca Natura pharmacy network, thanks to a gaming app with a private area.
Apoteca Natura's "La Salute la Sai" (You Know Health) is a mobile application that engages both end users and the network of pharmacies specializing in Aboca's natural products. Melazeta has created a gamification project that encourages users to discuss health and healthy lifestyles, developing an app game with a trivia mechanic based on quizzes and challenges between random users or friends.
Regular players can also test their skills by challenging real Apoteca Natura pharmacists to earn higher scores.
The app features a custom CMS and includes a private training area for pharmacists.
Client: Apoteca Natura - Aboca Group
Type: Mobile Game App
Objective: through quiz-based gameplay, inform and educate on health topics, promoting the adoption of healthy lifestyles.
Target audience: adults, pharmacists, and healthcare professionals
The app has won numerous awards, including:
- 2nd Place in the 2021 App category
- 1st Place in the 2021 Promotional App category
at the Mediastars awards.
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