IoT Stories - VEM

CARTOON INDUSTRY 2D ANIMATION WEB SERIES CHARACTER DESIGN ICT DIGITAL

The adventures of Elliot and his alter ego EllIoT are an excellent example of how, through a web series with immediate and effective language, it is possible to convey a highly technological message like the one that VEM Sistemi wanted to launch to promote and explain the advantages of the IoT to customers.

Melazeta oversaw the creative development of the IP, from character design to storyboarding and animation for the series.

Client: Vem Sistemi

Type: Web Series

Objective: to leverage an unusual tool in the ICT communications world—cartoons—for an infotainment and brand awareness initiative for VEM in partnership with Cisco.

Target: customers and prospects.

Thanks to the innovation and creativity that characterized its projects, VEM Sistemi was awarded the prestigious Marketing Innovation Partner of the Year 2016, a prestigious global award presented annually at the Cisco Partner Summit Global in San Francisco.