Alpha Generation
Generation Alpha by Cial is a 100% digital project developed with La Fabbrica for the client Cial - Consorzio Nazionale Imballaggi Alluminio which includes an escape room games section.
Alpha Generation won two awards: Special Star for Interaction Design and Special Star for Experience Design at the 26th edition of the Mediastars Awards, 2022.
Generazione Alpha, Alu Experience is a fun-educational project by Cial (Generazione Alpha-ALU Experience) that takes shape through a new portal designed to engage many students aged 6-13, the "brand new" Generation Alpha, a term that identifies those born after 2008, who, almost genetically, are very familiar with tablets and smartphones and are comfortable navigating the web.
Client: LaFabbrica for Cial - Consorzio Nazionale Imballaggi Alluminio
Type: Dedicated website with 4 eduTech steps: Inspiration from the voices of activists, In-depth study with an engaging visual journey, Online Game with a series of escape games, and finally Crea, a creative reworking with videos and experiences that help students remember the information they've learned. A 100% digital space enriched with a section of various escape games: hidden object, quizzes, and a game on recycling.
Objective: To raise awareness among young students, with the support of their teachers, about the environmental issues related to waste disposal and the benefits of a sustainable lifestyle. To help teachers complete the 33 hours of Civic Education with an original and innovative approach and to bring the UN 2030 Agenda into the classroom, particularly Sustainable Development Goal 12, which aims to achieve and disseminate responsible consumption and production patterns throughout society.
Target: Primary and lower secondary schools.
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