Hive Festival - HIND Group
Dedicated Roblox game, used as a gamified aggregator during the HIND Group Convention, the game includes a competition and related rewards.
For the client group's convention, Melazeta created a Roblox experience that allowed all participants, from different companies, to participate in a digital treasure hunt. The dual goal was to collect distinctive elements from the group's various companies, thus fostering player curiosity. During the game, participants could chat and get to know each other, and the final ranking triggered discovery mechanisms outside the virtual world of the game, promoting the desired aggregation effects.
Client: HIND Group
Type: Roblox game designed to support corporate events; the format can be reproduced in other contexts/event types.
Objective: Design and develop a gaming experience for a cross-company engagement activity as a brand awareness and onboarding accelerator for a group event. Personal avatars participate in a challenge with a ranking.
Target: Employees of the group's 20 companies
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