Smokebusters - The Island of Smoke

Smokebusters - The Island of Smoke is an educational, exploratory, and adventure Roblox adventure in which the player, in the role of a researcher, lands on an island surrounded by smoke, pests, and diseases. The game includes tools such as the Smokebuster, which cleans the air and environment, and the digital assistant Aida, which helps the player learn about the risks of smoking and the benefits of healthy behavior and diet. Completing the missions contributes to the creation of a real research laboratory, a key element for AIRC - the AIRC Foundation for Cancer Research. The island unfolds across eight levels that address the main health risks: lung damage in the Breathing Jungle, heart damage in the Pulsating Volcano, brain damage in the Labyrinth of Thoughts, stomach damage in the Swamp of Torment, mouth damage in the Talking Caves, fertility damage in the Withered Garden, and blood damage in the Red River. The adventure concludes with an excursus on the themes of addiction and the costs, including environmental damage, of smoking in the Restricted Beach.

The contest is open to middle and high schools, who must complete the game and create a prevention campaign project consisting of a text (middle and high schools only), a video, or a drawing to be uploaded to the initiative's website. After a popular vote, the AIRC jury will select the three best texts, three best videos, and three best drawings from among the finalists, based on their coherence with the project, quality, and originality. Finally, the winners will be announced.

Middle school students will be able to win technical equipment for their school (microscopes, science kits, and a classroom library). High school students will be offered a science experience for the four best students who created the winning projects, along with their teachers.

Client: AIRC Scuola - AIRC Foundation for Cancer Research

Type: Educational Roblox Adventure game combined with a school contest.

Objective: Using Roblox as a channel for educational content through gaming, AIRC aims to raise awareness among a broad audience of middle school and high school students about cancer prevention, from nutrition to sports to smoking prevention.

Target: Middle school and high school students.