Kukua Super Sema
Melazeta's creative and tech team has supported Kukua's projects since the birth of the startup born from the vision of its founder.
Sema began as an edutainment mobile game app project, SemaLand, aimed at promoting literacy in sub-Saharan Africa. It has grown into a transmedia IP (intellectual property).
SuperSema, a project capable of traveling across multiple distribution platforms and embodying different media according to the rules of convergence, offers engaging experiences and educational messages through TV series, digital content, publishing, and gaming apps.
Melazeta designed the IP's characters and the animations for the first season of the TV series, which began as spin-offs from the series of edutainment apps such as "Sema Run," "Sema Goal," and "Sema Trace," which, with over 15 different game mechanics and video tutorials, aimed to facilitate literacy.
Client: Kukua
Type: Animated Series and App
Objective: Melazeta's twenty-year experience combined with the visionary power of the startup Kukua to create a high-impact IP that has resulted in an animated series featuring the heroine Super Sema and the Dunia slum. The series is based on STEAM-inspired storytelling, raising awareness of current issues such as climate change and personal empowerment, the power each of us has to change the events and things that happen.
Target: Preschool and school-aged girls and boys.
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