Abbonamento Musei - Musem Pass
The mobile app with phygital interactions that rewards subscribers' participation with benefits and freebies.
The app allows Abbonamento Musei (AM) - tr. Museum Pass, members to check in at museums and POIs, eliminating the need for a physical card. It includes a section for searching exhibitions and events by category and geolocation, as well as access to AM loyalty programs and their rewards catalogs. Users can also view an updated list of past visits, check their membership status, and check their accumulated points.
Client: Museum Pass Association
Type: Mobile app integrated with e-commerce and loyalty program.
Objective: creation of a smart tool to make using Museum Pass services easier and more engaging.
Target: Museum Pass customers, tourists, and prospects.
Link del progetto
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