Old Wild West
For OWW, the renowned restaurant chain of the Cigierre group, the cartoon miniseries "La Gang del Gusto" was created, connected to the loyalty collection of the same name, and the animation in the "Mini Menu" commercial.
La Gang del Gusto is the animated mini web series created for the Old Wild West restaurant chain. The storylines and animation of the cartoon episodes are designed for the restaurant's young customers.
Client: Grani & Partners for Cigierre – Compagnia Generale Ristorazione S.p.A.
Type: cartoon miniseries for social media promotion and video content within OWW restaurants. The collaboration also involves us in the animation of the "mini Menu" animated commercial.
Objective: create storytelling and engagement for the child audience through an animated series to raise awareness of the "La Gang del Gusto" IP, which tells the adventures of the characters from the physical gadget collection and supports their transmedia storytelling.
Target: youngsters and families.
Link del progetto
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