Play The Site
The app, created to promote the discovery and visit of the UNESCO World Heritage Site in Lombardy, offers: phygital interactions, puzzle games, and badges linked to the exploration and discovery of points of interest.
Client: Lombardy Region - UNESCO - AOD
Type: tourism app with gamification, multilingual, accessibility (accessible font, font size), and tutorial.
Objective: encourage visits to the 10 UNESCO sites through the development of a gamified app with a "drive-to-site" approach. The app encourages awareness of Lombardy's UNESCO heritage and partially reveals the POI's features, allowing visitors to enjoy the experience of exploring on-site.
Target: tourists and families.
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