System Logistics – Playing Logistics
System Logistics – Playing Logistics
When a game says more than a thousand words: demonstrating efficiency through experience.
To showcase the excellence of their automated products, System Logistics involved us in transforming their exhibition stand at LogiMAT 2026 in Stuttgart into a test arena: a unique interactive project that places the user at the heart of the challenge, making playful engagement the main driver of lead generation.
THE PROJECT
The heart of the gamified experience lies in two 3D games developed in Unity that faithfully replicate some of the company’s automated systems. The activity invites the user to challenge the machine’s precision and efficiency
The games conceal a powerful strategic truth: in attempting to outwit the robotic system, the visitor experiences first-hand the technological perfection of automation. The playful interaction becomes a tangible and immediately understandable demonstration of a competitive advantage.
GAMIFICATION & FEATURES
- Realistic 3D interactivity: the two modules use real-world physics to faithfully simulate some of the activities actually carried out in the workplace, making the challenge authentic and engaging not only for the general public but also for an audience of industry professionals.
- Gamification and competition: by entering their nickname, each participant officially joins the competition. The challenge transforms the passive visitor into an active participant.
- Live leaderboard on LED wall: thanks to a dedicated backend, scores are processed in real time, with the option to display the leaderboard on an LED wall via a custom-designed HTML page, increasing traffic to the stand.
The game as a proof of the product.
Gamification is an effective tool for breaking down the barriers between a product and a potential customer. The stand is turned from an exhibition space into a meeting place and entertainment hub. The message reaches visitors directly: it isn’t explained, but experienced. In projects like these, the gaming experience ensures the brand stays in visitors’ memories far longer than any presentation or brochure.
TECH STACK
- Game Engine: Unity
- Backend & API: real-time scoreboard
- Output: executable game file for the touchscreen totem and an HTML page displayed on the LED wall
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