AR Experiences: amplify Your Brand's Reality with Melazeta

Melazeta unlocks the potential of AR, creating experiences that blend the physical and digital worlds, generating deep and memorable engagement. We can also adopt AR for games and apps through Web AR and development for wearable AR devices (such as AR Spectacles), transforming your vision into tangible and impactful interactions. Melazeta's goal is to bring its customers directly into the hands and eyes of their targets, guided by cutting-edge creativity and meticulous attention to the user journey.

Melazeta's AR solutions take your brand to new heights.
Melazeta is your strategic partner for navigating the growing world of Augmented Reality. Our expertise extends to different types of AR experiences, each designed to maximize your impact:

1. Traditional Augmented Reality (AR): App-based engagement. Melazeta develops high-performance, feature-rich AR applications. These solutions allow users to interact with 3D product models, visualize furniture in their environment, or participate in immersive games using the device's camera. Ideal for complex, long-lasting experiences that require maximum performance and deep integration with device functionality.
2. Web AR: instant interactions without an app. This solution is ideal for providing instant, seamless access. Melazeta designs Web AR experiences, a technology that allows users to activate Augmented Reality directly through their smartphone or tablet browser, simply by scanning a QR code or clicking a link. Perfect for marketing campaigns, product activations, social filters, immersive previews, and contests, Web AR guarantees widespread diffusion and easy adoption.
3. AR Spectacles and other AR Headsets: the future of wearable interaction. Melazeta develops interactive and gaming experiences for AR glasses, including Snap Spectacles, and other wearable Augmented Reality devices. These innovative devices open up new dimensions of interaction, allowing participants to enjoy immersive experiences that blend the physical world with persistent and contextual digital elements. Imagine your audience interacting with gamified content that leverages first-person perspective, geolocation, and the surrounding environment to design and create specific content, ideal for events, trade shows, and conventions.

Why choose Melazeta for AR experiences:
Melazeta's strength in Augmented Reality lies in its ability to combine creativity, technical expertise, and attention to project objectives:

• Innovation and customization: each AR solution is tailored to specific needs, the brand, and the objectives of the campaign or event.
• Measurable engagement: Melazeta designs AR interactions that capture attention and generate data on user behavior and preferences, allowing you to measure impact and lay the foundation for future strategies.
• Multidisciplinary team: Melazeta's in-house team includes game designers, developers, 3D artists, and UX/UI specialists who work together to bring every detail of the AR experience to life, from design to final implementation.

Discover the potential of Augmented Reality