International Park of Contemporary Sculpture

The application features accessibility features that make the web app inclusive, such as font enlargement and a highly legible font. The web app is available in both Italian and English. Melazeta was responsible for the design, UX and UI, app development, the children's game, and the creation of the mascot and animations.

Client: Municipality of Pietrasanta

Type: Web App. This tool was chosen for its ease of use and because it can be accessed from any connected device, without requiring installation.

"The idea for the web app was born precisely to systematize, in a more modern way, our International Park of Contemporary Sculpture. An itinerary that is unique in the world precisely because it was created to meet people, along the streets and squares throughout the Pietrasanta area." Alberto Stefano Giovannetti, Mayor and Councilor for Culture of Pietrasanta, stated, "I would like to thank the Culture and Tourism Office, which coordinated the work, and all the project partners, both public and private, who contributed to its realization."*

The main features of the app are:

• 9 itineraries
• Ability to select specific works and create a personalized itinerary
• In-depth information sheets for each work
• Ability to visit both in person and remotely
• A children's itinerary enriched by a mascot character and storytelling that accompanies the tour and narrates through animated videos.

Objective: To provide customers with an easy-to-access and use tool to promote the income generated by visiting the Contemporary Sculptures that populate the city, through modular itineraries.

Target: Tourists, residents, families