Engage, build loyalty, and convert: custom Advergames that leave a lasting impression.

At Melazeta, we are experts in creating customized Advergames for contests and branded experiences, designed to reach and engage specific target audiences.

How we build a successful Advergame:

1. Personalization: not just any game, but a tailor-made experience. We design game mechanics, aesthetics, and themes based on the target audience and their interests. This ensures that your message not only reaches your audience, but resonates with them, increasing brand relevance.
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2. Balance between gaming and promotion: our approach balances pure entertainment with your promotional objectives. We develop gameplay that is intrinsically fun and engaging, offering added value to players while naturally and effectively promoting your brand or product. The result? An experience your users will want to repeat, and when connected to a contest, a powerful lead generation tool.
3. Transparency and ethics: trust is key. We develop Advergames that strictly adhere to legal and ethical guidelines. This ensures maximum transparency with the public, strengthening your brand's credibility and building a lasting relationship of trust.

Advergames are not just an advertising vehicle or a contest tool, but powerful tools for brand engagement and customer loyalty. They allow your brand to enter consumers' daily lives in a non-invasive and fun way.

Melazeta is the ideal partner for developing Advergames. Contact us to find out how we can transform your next marketing objective into a successful game.