Gerace Borgo Smart
A digital Cultural Heritage project, featuring phygital interactions, to promote tourism in one of Italy's most beautiful villages: Gerace, Calabria.
The Gerace Borgo Smart project allowed us to combine history and technology through the creation of a 3D avatar that, within the VR experience dedicated to the village, accompanies visitors through history and itineraries to discover Gerace's most significant and characteristic buildings.
The village is also enriched with QR codes that offer AR Web experiences with a time machine function, allowing visitors to travel back in time and see how certain areas were before the geological events that irreparably changed them, or to rediscover lost art within some historic buildings. These augmented reality insights can be activated with a personal smartphone.
At the most popular points in the village, there are also Touch Totems containing maps, itineraries, and information available to tourists, while interactive maps have been created inside the museum to discover the beauty of Gerace in a fun and educational way.
Client: Municipality of Gerace
Type: Virtual Reality with 3D Avatars, Web Augmented Reality, and Touch Totems.
Objective: Promote visits to the village and knowledge of its history through cutting-edge technologies and a guide from the past, Roger of Altavilla, the Norman prince who was born in Gerace.
Target: Tourists, community.
Link del progetto
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