Roblox Games: your Brand in the Metaverse of Digital Natives

Roblox is the game platform that allows you to reach millions of users (Q2-25 111.8 million DAUS Daily Active Users, see statistics). Many top brands have already discovered its potential, creating unique and immersive branded experiences that not only capture attention but also generate deep and lasting engagement with their audience.

Melazeta holds the necessary experience to transform your vision into unique and memorable gameplay for Roblox. Our mission is to build extraordinary digital worlds that bring your brand directly into the hands of the communities you care about, guided by great creativity and obsessive attention to the user journey.

Why choose Melazeta for your Roblox experience:
Melazeta has all the expertise to bring your idea to Roblox.

1. Immersive Brand Experience: we create gaming experiences that immerse your audience in the action and synchronize these experiences with your brand's key marketing moments, ensuring every interaction is relevant and impactful. Your message isn't just seen, it's experienced.
2. Personalized and authentic integrations: beyond a simple logo placement. We connect your brand with players on a deeper level through organic and authentic gameplay that naturally integrates your values ​​and products, making the experience seamless and meaningful.
3. In-game shops and events: we unlock new levels of engagement. We implement virtual shops for exclusive merchandise and organize special events within your Roblox experience, making your brand an integral part of users' gameplay journey and encouraging ongoing interactions.
4. High-visibility advertising: we leverage targeted advertising opportunities within Roblox. We design strategies to place your brand in high-visibility locations, ensuring maximum reach and frequency for your message.
5. Safety: the safety of players, especially children and young people, is Roblox's top priority. We design engaging, high-quality experiences that inspire curiosity and fun in a secure digital environment. All our creations are strictly compliant with GDPR and COPPA regulations, ensuring maximum peace of mind for your brand.

Our expertise, success on Roblox
Melazeta's strength lies in the team of professionals who manage the project from initial design to final development. Every aspect of creating your Roblox experience is handled in-house by our experts in:

• Game Design: for compelling and strategic gameplay.
• UX-UI spatial design: for a visually appealing aesthetic consistent with your brand.
• 3D design: to bring characters and environments to life.
• Development: to ensure non-standard functionality and optimal performance.

We invite you to discover some examples of our expertise:

1. Zaaratan and the Legendary Stars for Roblox, Zelda-style gameplay with educational accents and custom events;
2. Viva la Frutta, created for La Fabbrica to promote the MASAF "Fruit and Vegetables in Schools" initiative, is a precursor to Grow Your Garden;
3. soon online is L’Isola dei Fumosi by AIRC, promoting healthy behavior in primary and secondary school students and discouraging smoking and alcohol;
4. soon online, MudemVerse, created for the Bank of Italy, a Tycoon Game that guides players through the history of money and teaches financial education principles.

Are you ready to bring your brand to the Roblox universe and create unforgettable experiences?