Zaaratan and the legendary stars

Set in the Mediterranean Sea on an uncharted island, the peaceful Krori of Zaaratan live, their world threatened by the Calamity...

Client: Melazeta Original Property

Type: Roblox Game

Objective: Design and develop a gaming experience for a gamer by leveraging the infrastructure, community, and shop offered by Roblox, the gaming platform with 97.8 million daily active users (Q125), 23.6 million of whom are from Europe. Melazeta acts as a custom developer for the game, personally handling the creative and software development.

In fact, Roblox is increasingly becoming a publisher like Google Play and the App Store, providing the underlying infrastructure and sharing a portion of the revenue generated.

Target: In addition to the main 9-25 demographic, the 26-45 demographic is also experiencing strong growth. Therefore, if you represent a brand that wants to engage these groups in an engaging game, generating revenue, loyalty, and a positive brand journey, contact us.

With 61% of its audience over 13, Roblox cannot be considered a platform dedicated to children. It is instead becoming a gathering place for more mature target audiences with a propensity to spend. The significant data shared reports revenues of €1,035.2 million, of which €193.6 million in Europe.

Melazeta is the ideal partner for developing Roblox experiences because it has long-standing experience and in-house expertise ranging from design to development, to offer customers a complete solution.