About

Geox, leading fashion brand, wanted a multi-year transmedia communication project to create an aspirational community for the tween target, used to transmit the brand values and communicate on the new collections. We created a world and its storytelling ex novo, with superhero characters “Geox Boy and Geox Girl” with all the digital assets, and relative store and TV press, linked by the “website” HUB with Gamification logics. The website was developed for smartphones and tablet/desktop in 5 languages with avatars, personal pages, league tables, badges, games, cartoons and digital gadgets, with connections to the cartoon advert videos, also produced by Melazeta. The “Geox Boy and Geox Girl world” channelled the brand’s corporate communication targeting juniors for 3 years.

Deliverables

mobile and desktop website with: avatar configurator; 10 girl/boy games; advert videos print&color; cartoons browsable; on line or downloadable in PDF format; gamification module with personal page, league tables and badges; icons and Facebook cover.

3 TV adverts
press cartoons in 10 languages distributed in store, game app for stores POP material.