In cooperation with Muse Firenze and with the support of CIR food, CAMST and ELIOR, the municipality of Florence has produced a communication project targeting primary and middle school children to promote a correct, healthy diet, explaining how foods get to the dinner table, raising awareness on the aware and enjoyable consumption of food and increasing attention to waste.
In cooperation with Proxima S.p.A. we have designed and produced: a competition to decide the name of the mascot, the mascot, the viral promotional video, the illustrations and graphics for the board game, the App Game, touch screen applications for events.
The App Game is a 4-level adventure in which the player studies the steps in the production chain accompanied by the “Tortoise with the Sail”.
The App is distributed on iTunes and Google play, Windows Phone.
mascot; competition, illustrations, video, totems, App for iOS and Android.