RoadHouse, Italy’s top steakhouse, wanted to multiply its contacts and increase brand awareness using as-yet unexperimented media. We created a game design suitable for the target and aiming to enhance the product to the full, we studied an original character for Matteo Tassi, the voice for the game feedback and the title of the TV formal and the App, implementing a mechanic developed on several levels, in which the advanced levels can be opened only by entering a code distributed at the restaurants.
Over 30,000 downloads in six months.
The app developed combined the RoadHouse brand with Coca-Cola as a co-branding initiative and has become an on-site communication support in the restaurants.
Character design, game design, UI and animation, multi-platform software.