WunderBO & Aldrovandi Experience

MOBILE APP SERIOUS GAME GAMIFICATION CULTURA EDTECH UNITY CULTURAL HERITAGE TOURISM MUSEUM MOBILE GAME SCAVENGER HUNT TREASURE HUNT

WunderBO is the serious game that leads you through the discovery of the wonderful collections of the Medieval Civic Museum and the Palazzo Poggi Museum.
To celebrate the 500th anniversary of the birth of Ulisse Aldrovandi, we created the Aldrovandi Experience, a digital treasure hunt where you can discover the places where this eclectic figure lived and worked.

To celebrate the 500th anniversary of the birth of Ulisse Aldrovandi, we created the Aldrovandi Experience, a digital treasure hunt where you can discover the places where this eclectic figure lived and worked.

WunderBo is a video game that leads players on a discovery tour of the Emilian capital's museums: players are invited to find works of art and historical artifacts from the collections of the Medieval Museum and Palazzo Poggi. The goal is to collect this series of precious objects, preserving them in a highly personal digital Wunderkammer. The game's core gamification is enabled by FairPlay, Melazeta's proprietary framework.

The historical figures of naturalist Ulisse Aldrovandi, noble collector Ferdinando Cospi, and scientist Luigi Ferdinando Marsili accompany players on this journey, illustrating the treasures held within the two museums.

After completing the first phase of the game remotely or on-site, players are encouraged to visit the museums in person in search of the last missing objects: part of the collection can be unlocked by visiting the museums in person and scanning the appropriate markers to activate the digital replica in their own Wunderkammer.

To mark the 500th anniversary of the birth of one of the protagonists of this project, Ulisse Aldrovandi, a new experience has been created that involves the places in Bologna dear to him.

Once a month, this experience is enriched by the participation of Fantateatro actors, dressed strictly in period costume, who accompany visitors to the museums using in-game interactions and information.

Client: Municipality of Bologna & partners

Type: applied game app

Objective: to create a gaming tool to encourage visits by students and families to the city's museums and to create a narrative of identity about little-known famous figures.

Target: youngsters, schools, families, tourists, and cultural professionals