Keep your audience engaged by incorporating gamification elements into the user journey.

Melazeta has always supported the Gamification Approach and has gained significant expertise in various sectors, with diverse applications. We live in the era of digital natives: games are their language.

If you're dealing with them, a project without gamification might not reach them. Melazeta supports various projects with FairPlay, a proprietary framework that enables the core functionality of a product with gamification.

Some of the best uses of gamification:

Learning and education: make educational content more engaging and interactive. Create edutainment projects with rewards, progression, and challenges.
Related projects: Sirius Game, La Salute la Sai
Training: Increase employee engagement and motivation with gamified training programs.
Related project: Patrimoni Sicuri
Health: Encourage healthier habits and active lifestyles with gamified apps and wearables.
Related Projects: Sonya App, Oshroad.
Customer Engagement and Loyalty: Increase interaction and brand loyalty with reward programs and challenges.
Related Projects: Miamo, Tutti a tavola Esselunga
Productivity and Internal Corporate Communities: Encourage active participation and adherence to corporate values to increase individual motivation and resulting productivity.
Social Impact, Sustainable Behaviors, and Green Transformation: Promote sustainable behavior and raise awareness of social and environmental issues.
Related Projects: Pollinator, Youth for Love, Isola dei Fumosi, ECCI, and many others
Data Collection and Analysis: Increase survey participation rates and improve data quality with gamified surveys.
Related Project: Oshroad

When implementing gamification, the key is to align game mechanics with objectives, audience, and context. It is crucial to find a balance between fun, motivation, and desired outcomes.
Trust Melazeta to boost your ideas and digital projects. We have in-house expertise and over 1,500 completed projects!