Games as a Driver of Learning and Change

These games are often referred to as edutainment projects, offer engaging experiences that inform, educate, and entertain. They are the ideal choice for creating content on socially relevant topics, aiming to promote awareness and foster positive behavior in crucial contexts.

How to promote change with Melazeta's Serious Games

1. Targeted Learning and Engagement: Melazeta's Serious Games are more than just games; they are tailor-made, informative and educational experiences. The company analyzes the target audience and their learning or behavioral change objectives to align game mechanics, aesthetics, and themes. This ensures that the message not only gets through, but also resonates deeply with the audience, maximizing knowledge retention and motivation to take action.
2. Balance between content and interactivity: Melazeta's approach expertly balances pure entertainment with your educational or social goals. The company develops a gameplay that is intrinsically fun and engaging, offering added value to players while naturally and effectively informing, educating, and raising awareness about complex topics. The result? An experience your users will want to explore further and repeat.
3. Measurability and impact: Trust and results are key. Melazeta designs Serious Games with clear objectives and analytics to monitor effectiveness, ensuring maximum transparency and a measurable impact on the audience, strengthening your project's credibility and building a lasting relationship of trust.

Serious Games are not only an educational tool, but also powerful engagement tools which foster change. They allow your project to enter participants' daily lives in a non-invasive and fun way, facilitating understanding and the adoption of new skills or behaviors.

Melazeta is a leading company in the development of Serious Games in Italy. The company is a member of the IIDEA Association, the Association of the Italian video game industry, and its expertise is recognized nationally and internationally. Melazeta has contributed to successful projects such as:

• Youth for Love (Action Aid): Part of the G2H (Game to Human) project, this Serious Game fights bullying and discrimination through the active involvement of young people.
• Change Game (CMCC Foundation): A project included in the "Games in School" manuals, promoted by ISFE and European Schoolnet to train European teachers in the use of video games as digital learning environments.

Application areas for Serious Games
Serious Games are effective in various sectors; here are some of the most impactful uses:

1. Education and training: serious games enhance traditional learning methods with interactive and engaging experiences. They enable the teaching of complex topics, development of problem-solving skills, and reinforcement of knowledge retention. Simulations and virtual environments allow students to practice real-world scenarios in a safe environment. 
   Related projects: Sirius Game, Budget Responsible, Tutti a Tavola Esselunga, Monetello Findomestic, Smaile App, Smart & Steam, EDGE.
2. Healthcare and medical education: Medical simulations, virtual diagnoses, and learning new procedures in a controlled environment. This improves decision-making skills and critical thinking. 
   Related projects: Not for disclosure
3. Emergency preparedness: Simulations of emergency situations train students in response and decision-making under pressure. Serious games provide a risk-free environment for practicing coordination, communication, and problem-solving, preparing the public and responders for disasters. 

Related projects: Patrimoni Sicuri
Environmental awareness: Raising awareness of environmental issues and encouraging sustainable behavior. This type of game educates players about ecological challenges and the impact of individual choices, motivating them to adopt green practices and inspiring collective action. 
Related projects: Climate Wardens - Ecci, Change Game - CMCC,
Social impact and behavior change: Melazeta believes that serious games are particularly suited to addressing social issues and promoting positive behavior change. They raise awareness about issues such as diversity and inclusion, bullying, mental health, and substance abuse, fostering empathy and understanding through interactive narratives. 
Related projects: Youth for Love, GameOn,Do Not Play It.
Corporate training: Melazeta offers engaging training experiences for employees, simulating real-world business scenarios, decision-making processes, and teamwork dynamics. Serious Games improve performance, enhance collaboration, and facilitate organizational learning. 
Related projects: Patrimoni Sicuri.
Rehabilitation and therapy: Serious Games are used in physical and cognitive rehabilitation programs. They offer interactive exercises, challenges, and feedback to help recover motor skills or improve cognitive function. Gamification increases motivation and adherence to therapy.
Related projects: Not for disclosure.

Trust Melazeta to transform your objectives and ideas into mind changing digital projects.